Thesis Details

Analýza a vizualizace dat z e-mailových kampaní

Bachelor's Thesis Student: Urbanczyk Martin Academic Year: 2016/2017 Supervisor: Hynek Jiří, Ing., Ph.D.
English title
Analysis and Visualization of e-Mail Marketing Campaigns
Language
Czech
Abstract

The goal of this thesis is evaluating Posílátko.cz application and making extensions on the basis of thorough analysis and comparison of other similar products. This extensions are going to lead into increased user awareness of campagins state, so user can react accordingly. Extensions are going to be founded mostly on statistics data. Next I am going to implement campaign summary documents, where people can find all the data without logging into the application. So user can take this documents and present it easily on corporate consultations. 

Keywords

marketing, e-mail, PHP, Posílátko, internet, SMTP, DKIM, SPF, DMARC, Seznam, GoogleMail, Nette, HTML, analytics

Department
Department of Information Systems FIT BUT
Degree Programme
Information Technology
Files
Status
defended, grade B
Date
15 June 2017
Reviewer
Holkovič Martin, Ing.
Committee
Hruška Tomáš, prof. Ing., CSc. (DIFS FIT BUT), předseda
Burget Lukáš, doc. Ing., Ph.D. (DCGM FIT BUT), člen
Češka Milan, doc. RNDr., Ph.D. (DITS FIT BUT), člen
Jaroš Jiří, doc. Ing., Ph.D. (DCSY FIT BUT), člen
Rychlý Marek, RNDr., Ph.D. (DIFS FIT BUT), člen
Citation
URBANCZYK, Martin. Analýza a vizualizace dat z e-mailových kampaní. Brno, 2017. Bachelor's Thesis. Brno University of Technology, Faculty of Information Technology. 2017-06-15. Supervised by Hynek Jiří. Available from: https://www.fit.vut.cz/study/thesis/19916/
BibTeX 
@bachelorsthesis{FITBT19916,
    author = "Martin Urbanczyk",
    type = "Bachelor's thesis",
    title = "Anal\'{y}za a vizualizace dat z e-mailov\'{y}ch kampan\'{i}",
    school = "Brno University of Technology, Faculty of Information Technology",
    year = 2017,
    location = "Brno, CZ",
    language = "czech",
    url = "https://www.fit.vut.cz/study/thesis/19916/"
}

Theses

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