Title:

Business Management

Code:IPMA
Ac.Year:2010/2011
Term:Winter
Curriculums:
ProgrammeBranchYearDuty
IT-BC-3BIT-Elective
Language:Czech
Credits:5
Completion:accreditation+exam (written&verbal)
Type of
instruction:
Hour/semLecturesSem. ExercisesLab. exercisesComp. exercisesOther
Hours:2626000
 ExaminationTestsExercisesLaboratoriesOther
Points:1000000
Guarantee:Putnová Anna, doc. RNDr., Ph.D., MBA, IM
Lecturer:Němeček Petr, prof. Ing., DrSc., FBM
Veselý Josef, Ing., CSc., FBM
Instructor:Khateb Fabian, Ing. et Ing, Ph.D. et Ph.D., UMEL
Faculty:Faculty of Business and Management BUT
 
Learning objectives:
  The main objective of the course is to provide students with knowledge of fundamentals of marketing, its terms, content, structuralization and methods.
Description:
  Corporate Management is an introductory course intended to provide basic knowledge of management, its methods, structure and methods. It is is focused on specification of individual trading companies. The course deals especially with the following topics: knowledge of the principle, goals and structuralization of management. Requirements laid on managers, his expected qualities and role. Structuralization of management according to the functions and elements. Detailed explanation of individual elements. Planning, organisation, stimulation and control. Decision-making process.
An introductory course intended to provide a basic knowledge of management, its methods, structure and intent. The course is also focused on specification of individual trading companies. The course focuses especially on the following topics: knowledge of principle, goals and structuralization of management. Requirements laid on managers, his expected qualities and role. Structuralization of management according to the functions and elements. Detailed explanation of individual elements. Planning, organization, stimulation and control. Decision making process.
Knowledge and skills required for the course:
  Knowledge acquired on rudiments of a corporate economics, functions of company, its economics and results.
Learning outcomes and competences:
  Students will have a clear idea of modern approaches to and application of management in terms of its individual parts: organisation, stimulation and control.
Syllabus of lectures:
 
  1. Introduction to management.
  2. Properties of businessman, requirements, personal limits.
    Management, aims, function, elements, definitions, position, structure.
  3. Strategy, planning, basic elements of management.
  4. Investment subjects, licence.
  5. Public commercial organisation.
  6. Limited partnership company.
  7. Investment subject: limited company.
  8. Investment subject: joint stock company.
  9. Organising - organisation structure, principles of establishing, typology. Structure, demonstration of used structure.
  10. Stimulation.
  11. Motivation: reasons, types, applications.
  12. Control, controlling - meaning, ways, applications.
  13. Methods and tools of management.
Syllabus of numerical exercises:
 
  1. Introduction to management. Properties of businessman, requirements, personal limits.
  2. Management, aims, function, elements, definitions, position, structure.
  3. Strategy, planning, basic elements of management.
  4. Organising - Investment subjects, licence.
  5. Organising - Investment subjects, public commercial organisation, limited partnership company.
  6. Organising - investment subject: limited company.
  7. Organising - investment subject: joint stock company.
  8. Organising - organisation structure, principles of establishing, typology.
  9. Organising - organisation structure, demonstration of used structure.
  10. Stimulation, motivation - reasons, types, applications.
  11. Control, controlling - meaning, ways, applications.
  12. Methods and tools of management.
  13. Decision-making process, types and objectifying of the process.
Study literature:
 
  • NĚMEČEK, P.: Podnikový management. Vydavatelství Brno, Ing. Zdeněk Novotný, CSc., 2003, 85 s., ISBN 80-86510-78-6 (in Czech).
  • NĚMEČEK, P., ZICH, R.: Podnikový management 1 díl. Brno, CERM 2004, 60 s., ISBN 80-214-2779-5 (in Czech)
  • ELIÁŠ, K.: Obchodní společnosti. Praha, BECK 1994, 340 s., ISBN 80-7049-090-X (in Czech).
  • ŽÁČEK, V., aj.: Akciová společnost. Praha, MP 1994. 139 s., ISBN 80-85603-37-3 (in Czech).
Controlled instruction:
  Active participation in seminars regarding presented topics, participation in discussion, quality. Presentation of semester work on given topic, knowledge test.
Attendance at lessons and exercises 13x 4 hours 52 hours.
Continuous preparation for seminars (individual study of literature)
Case study solution.
Semester work elaboration.
Preparation for final exam.
Final exam and discussion over semester work.
In case of excused absence from seminars, the teacher can set an additional condition if appropriate, usually elaboration of partial written task.
Exam prerequisites:
  To fulfil conditions for seminar activities.