History of Design 1 - Summer

Ac.Year:2017/2018 (Not opened)
Language of Instruction:Czech
Completion:examination (written&verbal)
Type of
Hour/semLecturesSem. ExercisesLab. exercisesComp. exercisesOther
Guarantor:Jakubíček Vít, Mgr., FFA
Lecturer:Jakubíček Vít, Mgr., FFA
Faculty:Faculty of Fine Arts BUT
Learning objectives:
  To obtain historic-theoretical background which can be used during the solution of practical tasks.
  The course focuses on the history of graphic and industrial design from the World War II to present days. It deals mainly with the image or product which is multiplied in a mechanized way. It also focuses on the solitary creation and the overlaps of applied and free art to the period after the World War II. It refers to the prototype of designer activities in the traditional disciplines of handicraft and applied arts. It also refers to the origin of the designer´s profession during the first industrial revolution and to its further transformations.
Knowledge and skills required for the course:
  For this course, a non-compulsory prerequisity is a successful passing of the course "ID2Z - History of Design 2 - Winter".
Learning outcomes and competences:
  Basic knowledge of developmental tendencies in the areas of industrial and graphic design and of their major issues and personalities.
Syllabus of lectures:
  1. Psychedelic wave in applied graphics in the 1960s.
  2. Start of postmodernism in the 1970s. Alchimia, Memphis and E. Sottsasse.
  3. Start of postmodernism in the 1970s. Alchimia, Memphis and E. Sottsasse.
  4. Post-punk applied graphics, Neville Brody.
  5. Postmodernism of the 1980s.
  6. Postmodernism of the 1980s.
  7. High-tech 1970s-1990s.
  8. Wolfgang Weingart and Californian "new wave"
  9. Computers in graphic design.
  10. David Carson and "end of print".
  11. Convergence of modernism and postmodernism in the 1990s.
  12. Prognosis of further development in the area of design.
Study literature:
  • Meggs, P.B.: A History of Graphic Design
  • Sparke, P.: Století designu (in Czech)
Controlled instruction:
  Lectures are optional.

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