History of Design 2 - Winter

Ac.Year:2017/2018 (Not opened)
Language of Instruction:Czech
Completion:examination (written&verbal)
Type of
Hour/semLecturesSem. ExercisesLab. exercisesComp. exercisesOther
Guarantor:Jakubíček Vít, Mgr., FFA
Lecturer:Jakubíček Vít, Mgr., FFA
Faculty:Faculty of Fine Arts BUT
Learning objectives:
  To obtain historic-theoretical background which can be used during the solution of practical tasks.
  The course focuses on the history of graphic and industrial design from the World War II to present days. It deals mainly with the image or product which is multiplied in a mechanized way. It also focuses on the solitary creation and the overlaps of applied and free art to the period after the World War II. It refers to the prototype of designer activities in the traditional disciplines of handicraft and applied arts. It also refers to the origin of the designer´s profession during the first industrial revolution and to its further transformations.
Learning outcomes and competences:
  Basic knowledge of developmental tendencies in the areas of industrial and graphic design and of their major issues and personalities.
Syllabus of lectures:
  1. Graphic design and political and military propaganda (period of World War II).
  2. Design of the late 1940s and of the 1950s.
  3. Scandinavian design.
  4. Hochschule fur Gestaltung in Ulm and production of the Braun company.
  5. Polish poster.
  6. Graphic design in the 1950s in the USA - development of the concept of Corporate Identity.
  7. Zdenek Kovář and "Kovář´s school".
  8. "Swiss school" in graphic design.
  9. Italian "elegant modernism" in industrial design.
  10. Italian "elegant modernism" in industrial design.
  11.  Post-war Japanese graphic design.
  12. Italian "new wave".
Study literature:
  1. Meggs, P.B.: A History of Graphic Design
  2. Kolesár, Z.: Kapitoly z dejín designu I a II
Controlled instruction:
  To pass written test based on explained topics, minimum result 80%.

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